Full-Stack Marketing Leader · Berlin
I design the strategy. Then I build it.
Most marketing consultants hand you a plan and walk away. I write the strategy and then run the work: campaigns, SEO, email, automation, and the AI workflows that keep a small team fast. I can guide your team from the top, or get in and deliver it myself.
10+ years in marketing · MBA · Work across Germany, the UAE, and Pakistan
Where I've built and led marketing
Strategy and execution, from the same person
The simple version: I can guide, I can build, and often both. Some clients want a senior marketer to set direction and steer the team. Others want someone to get in and do the work. I'm comfortable on either side, and I'll tell you honestly which one you actually need.
Fractional marketing leadership
Bring me in as your senior marketing lead without making a full-time hire. I set the direction, build the plan, manage the team or agencies, and own the outcome. This fits when you have real ambition for growth but no one senior running marketing.
Marketing strategy and go-to-market
A clear plan for who you sell to, what you say, and where you show up. Positioning, messaging, the channels that suit your business, and a roadmap you can actually follow. You get something you can run, not a deck that sits in a folder.
Performance and lead generation
The engine that brings in customers: paid ads, SEO, email, and the CRM and automation behind them. I build it to keep working over time, and I hold it to real business results, not vanity numbers.
AI-powered marketing
I rebuild your marketing around AI and automation so a small team does more and spends less. Content, reporting, lead routing, and the repetitive work that usually goes to an agency. This is where a lot of companies are quietly falling behind, and where I can give you an edge.
How I got here
I grew up in Gujranwala, Pakistan, and I was the first in my family to go to university.
I started out as a freelancer, building websites and designing logos to pay my own way. It taught me the thing I still rely on most: how to figure it out when nobody hands you a plan.
In 2018 I moved to Dubai and got my first real experience of marketing at scale, running campaigns and helping organize international medical conferences. A year later I came to Germany for an MBA, and I've built my career in Berlin ever since.
Since then I've set up or rebuilt marketing at several companies across three countries, mostly in health, medical, and biotech, where the products are complex and buyers don't trust easy promises. What I've learned is that good marketing isn't really about clever campaigns. It's about understanding the business, the customer, and the numbers well enough to build something that keeps working after you've moved on.
I've visited more than 25 countries and worked with people from most of them. Outside of work, I read more than is reasonable, travel whenever I can, and play a slow but stubborn game of chess.
What working together looks like
Every engagement starts with your goals and your numbers, not a template. Roughly, it goes like this:
Understand
I dig into your business, your market, and your funnel before I suggest anything. Usually a week or two.
Build the plan
Clear priorities, a strategy that fits your business, and a roadmap tied to specific outcomes.
Run it and adjust
I deliver the work or lead your team, check results often, and change direction when the data tells me to.
I work best with founders and leaders who want a straight answer, and who move quickly once a decision is made.
The tools I work with
A lean, modern stack. I work across the tools most teams already use, and lean on AI and automation to move faster with a smaller team.
Advertising and analytics
SEO, GEO, AEO, LLMO
AI and automation
Email and CRM
Design and Content
The path so far
Senior Marketing Manager, Biochem
2022 to present
Leading digital marketing for an animal-health company that sells in more than 80 countries.
Co-founder and investor, Jarahi
2024 to present
Built and launched an e-commerce and wholesale surgical-supplies business in Pakistan.
Head of Digital Marketing, Arcensus
2021 to 2022
Owned brand and growth for a genetic-diagnostics startup, building the team and the marketing engine.
Online Marketing Manager, Amonova
2020 to 2021
Set up digital marketing from scratch and opened a new performance-marketing channel.
Digital Marketing Executive, AECS MED, Dubai
2018 to 2019
Ran performance campaigns and helped deliver a run of international medical conferences.
Earlier roles, Various
2014 to 2017
Social media, web design, and development in Pakistan, including my own freelance work.
Education
MBA, European and Asian Management
Hochschule Bremen · 2019 to 2021
BS, Information Technology
University of Gujrat · 2011 to 2015
In the words of people I've worked with
Ms. Emma Haji
Marketing Manager, Berlin, Germany
"We encounter many people every day, but only a few leave an impression, and Awais is one of them. He leads from the front and provides valuable guidance and support to his team. He always goes the extra mile to help colleagues and gets things done. He makes sure that everyone is…
Ms. Kanwal Rizvi
NLP Trainer, PCC & PGI Consultant, Dubai, United Arab Emirates
"Awais Bhatti is a highly skilled Digital Marketer, he came up with an impressive marketing strategy. He helped us raise brand awareness, generating quality leads and successfully converting most of them into clients. He is a very responsive, focussed, and a result-oriented perso…
Dr. Winfred Oppong-Amoako
Business & Executive Coach - Author, Johannesburg, South Africa
"I have worked with many professionals and experts over the course of my career and I must say, Awais Bhatti is one of the best people I have worked with. His technical expertise and professionalism in web solutions and digital marketing stand out. I hired him to help with web de…
Let's talk
If marketing feels like the thing holding your growth back, let's talk.
Book a 30-minute call. It costs you nothing, and you'll walk away with at least one useful idea, whether or not we end up working together.
Prefer to write? Use the form below, or email me directly at awaisbhatti01@icloud.com.
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